Pryde Group owns a portfolio of high performance brands, each targeting a specific niche in the marine and adventure sports markets


NeilPryde is the original Pryde Group brand and the benchmark for on water quality and performance.
NeilPryde has won over 50 Windsurfing World Titles, continues to dominate competitive windsurfing at national and international levels, and holds the current speed world record. NeilPryde has been the official supplier of windsurfing sails, rigs and boards to the Beijing, London, Rio Olympic Games and is set to continue in Tokyo 2020.
NeilPryde is also a line of aesthetically engineered water-sports equipment and accessories that has earned its respect from water. Waterborne, technical, functional. Developed to enhance the performance and appearance of an increasingly thirsty breed of explorers and adventurers who are not just looking to push the boundaries, but to blur them as well.

Since 2000, Cabrinha, a subsidiary of the Pryde Group, has climbed the ranks to take the position as the leading kitesurfing brand, selling in over 40 countries worldwide. Inspired and driven by Maui-based waterman, Pete Cabrinha, the company produces everything from kites to boards to accessories and sponsors the top athletes in the sport.
The Cabrinha approach to kiteboarding has evolved very much from the same philosophy that Pete has applied to his many years of surfing. By keeping an open mind to all styles of riding and embracing new technologies, Cabrinha has been able to lead kitesurfing into a new era of performance. Our research and development facility in Maui is perfectly situated for testing in any and all wind and water conditions. This, combined with our own state of the art production facility, assures consistency and accuracy from design to production.

Named after Jason Polakow, the former Wavesailing World Champion and figurehead of the brand, JPA is the premium, high-performance windsurfing and SUP board brand. JPA boards are frequent winners of consumer tests and regularly top industry polls as the "most desired board brand" in the European market.

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